I would like to talk to you about a great source of listings.

I am talking about For Sale By Owners (FSBOs). I know a lot of you are going to say that it is a waste of time and effort to even try. That’s because they didn’t do it right! That’s why it’s worth it.

Wouldn’t you like to be able to prospect a market that doesn’t have a lot of competition? Now here is a principle of real estate that has helped me in sales. Be in front of buyers and sellers when they are ready to do business! It sounds like common sense, but how do you know when they are ready to do business? Well, you don’t! That’s why you have to be in front of buyers and seller all the time.

Now that FSBO is not ready to do business with you, because he wants to save the commission. That’s a half truth. He doesn’t think that you are WORTH the commission. So, in order to get a FSBO to list with you, you must spoon feed your worth to them. Help them sell the house for free! It’s a slow and drawn-out process that takes patience and understanding. Meet with them every third day and provide a service that you provide to your customers. Give them an Open House sign-in sheet, CMA, Title Insurance phone number, Loan Originator phone number, advertising info, professional sign info from a sign maker. Get it? According NAR most FSBOs list their property and don’t you want to be the Sales Associate there when they are ready to list?

If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice. Make good choices. See you next time!