I just did some work on some rental properties and my home, and I hired a few contractors to do the work.

I’ve experienced horrendous customer service. What do you consider good customer service? In our business customer service is what we have to sell! Usually, we’re not the buyer or the seller. When we work with buyers and sellers it’s our service that is the product. It’s always been my mantra, and I’m sure that you have heard this “Under promise and Overdeliver”! Don’t make promises that you can’t keep. Don’t take the job if you can’t do the job. Keep the customer in the loop. Keep appointments, don’t wait for the customer to call you to find where you are. If you can’t make an appointment call to arrange a different time. I am a firm believer in a written marketing plan. Schedule everything that you are to do and meet those deadlines. Keep the customer informed. Remember, time is money; yours and the customers! Have empathy with what the customer is going through. I’ve seen too much selfishness in all aspects of life lately. It’s not always about you! Start thinking about the customer and how everything you do has an effect on them.

You have a responsibility to do the best that you can without regard for yourself once you committed to something. Take commitment seriously. The more you start thinking of your customer, the more customers you’ll have!

I’m sure hat you can think of many other ways to provide good customer service. Time precludes me from mentioning all, so write your suggestions in the comments.

If you would like more information, contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice.

Make good choices.